Overview & Challenge
The client is one of the largest music equipment retailers in the world and needed a new solution built as a replacement of their existing tightly coupled point to point solution. This case study provides an overview of the TIBCO Business Works solution that ⋮IWConnect built to integrate the systems within the enterprise: PIM, Order Management, multiple CRM systems, POS, Supply Chain Management, and multiple eCommerce platforms.
- The existing tightly coupled point-to-point integration did not provide the extensibility and growth required by the client’s business team
- Message format versioning a major drawback for further scalability and cause for most of the issues
- Message transactions not visible for business analysis due to diverse data model
Solution
- Custom Publish-Subscribe framework
- Intelligent content-based routing and filtering, configurable at runtime
- Message storage before sending downstream
- Guaranteed message delivery provided by the intelligent retry mechanism
- Customizable Audit and Debug logging
- Exception handling with error translation
Business Outcomes
- Unified Canonical Data Model for improved business intelligence and system evolution
- Guaranteed message delivery provided by the intelligent retry mechanism
- Automated Amazon Prime postage purchases that meet the strict SLA requirements of the Amazon Prime program
- Online cart abandonment decreased by 18% as a result of the guaranteed message delivery
- Systems are integrated through technology-agnostic Adapter APIs
- Onboarding new brands and including new eCommerce marketplaces easily done through a runtime configuration
