Blog Type: Life at IW

Our Unique Selling Proposition (USP)

The first question you will hear from your trainer on a Marketing Workshop is: “What is your USP?”. While trying to figure out what that acronym means, comes the second and the next question: “What makes you Unique? Why do you think you are different?” Ok, it’s an easy question. “Well, we are flexible, we […]

Good Outsourcing

On a cold Monday morning, back in 2004, in a small garage, a group of enthusiastic programmers, set together and started writing the history of ⋮IWConnect. It was not in a garage actually; it was on a ground floor, just a little bit larger than an average garage, although it definitely didn’t have the smell […]

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