Overview & Challenge
The client is the 6th largest telephone and cable operator in the USA, operating on the market for more than 20 years. The users’ number increases over the year, making it to be among the best telephone and cable USA operators. One way to keep the success going up and the steady service it offers is by constantly upgrading the already existing offers, and adding a new one as the time and technology requires.
But basing the success and functioning solely on upgrading and adding offers without any data as to customers’ interest is not enough. To be this possible everything within the company, starting from day-to-day operations to basing and outlining a strategy based on customer pulse, should be aligned. Being aware of the points that might hinder the performance, and the overall business, the client decided to change its processes and to integrate govern and collect data on the behavior of the entire company and its customers.
Before starting the journey of integrating govern and collect data, the company didn’t have at its disposal any means to easily integrate and fully automate the flow of data. This, in turn, meant that various departments received different reports often discrepant in regard to one another, and the marketing team didn’t have an efficient way of identifying the various packages and offers that would stir demand and increase the revenue.
Solution
Before starting the journey of integrating govern and collect data, the company didn’t have at its disposal any means to easily integrate and fully automate the flow of data. This, in turn, meant that various departments received different reports often discrepant in regard to one another, and the marketing team didn’t have an efficient way of identifying the various packages and offers that would stir demand and increase the revenue.
Business Outcomes
The solution enabled the client to align the internal processes, the data of each department, which in turn devised a way to support the employed efforts of everyone within the company. In this way, the marketing team received detailed data reports enabling them to provide better, customized products to their clients. Key results:
- Consistent reports throughout all departments from a single source of truth.
- An end to end solution for complete governance of the data from their end customers up to the leadership of the company.
- Quick development and implementation.
- Increased customer acquisition and retention with a finite result of increased company revenue.
