AppDynamics an ServiceNow Integration – Enhancing Event/Incident Management Efficiency

Case Study Overview

This case study highlights the successful integration of AppDynamics and ServiceNow for a leading provider of internet, cable TV, and phone services. By addressing their technical challenges and leveraging the power of these two platforms, the client aimed to enhance their incident management efficiency, improve collaboration, and optimize overall operational effectiveness.

This study provides insights into the client’s objectives, our approach to the integration, the technical solution implemented, and the resulting benefits achieved. It serves as a valuable example of how integrating AppDynamics and ServiceNow can transform incident management processes and drive significant improvements in performance and customer satisfaction.

Client Overview

The client is a leading provider of high-speed internet, cable TV, and phone services in the United States. With a strong presence in various markets, they cater to residential, business, and wholesale customers, offering reliable and advanced connectivity solutions, including fiber-optic networks and cutting-edge technology services. The client is a prominent player in the telecommunications industry, known for their reliable connectivity solutions, innovative services, and commitment to customer satisfaction.

Technical Challenge

The client faced several technical challenges that had a significant impact on their operations:

  • Lack of Real-Time Visibility: Before integrating AppDynamics with ServiceNow, the client had limited real-time visibility into their application performance. This meant that they were unable to promptly detect and identify issues as they occurred. As a result, incident resolution times were prolonged, leading to negative effects on the overall user experience and potential revenue loss.
  • Manual Incident Management and Information Silos: The client relied on manual processes for incident management, which were time-consuming and prone to human errors. Furthermore, the lack of integration between AppDynamics and ServiceNow resulted in information silos. This created duplicate records, discrepancies, and hindered the efficient resolution of incidents. It also made it challenging to obtain a holistic view of the application performance across the organization.
  • Inefficient Incident Prioritization: Due to the absence of a robust incident management system, the client struggled to prioritize incidents based on their impact and urgency. This led to delays in addressing critical issues, impacting service availability, customer satisfaction, and overall business productivity.

These challenges had adverse effects on their operations, customer experience, and overall business performance.


At the beginning of the engagement, the client had specific technical goals related to the integration of AppDynamics with ServiceNow. The objectives centered around leveraging the capabilities of both platforms to enhance incident management efficiency, collaboration, and overall operational effectiveness. The objectives included:

  1. Streamlined Incident Management: The client aimed to streamline their incident management process by integrating AppDynamics with ServiceNow. This integration would enable automatic creation, tracking, and assignment of incidents in ServiceNow based on the alarms and performance data from AppDynamics. The goal was to eliminate manual effort, reduce response times, and improve incident resolution efficiency.
  2. Real-Time Visibility and Monitoring: The client sought to enhance their real-time visibility into application performance by integrating AppDynamics with ServiceNow. This would ensure that alarms and performance data from AppDynamics were promptly transferred to ServiceNow, enabling quicker detection, acknowledgement, and resolution of incidents.
  3. Collaboration and Information Sharing: The client aimed to foster cross-team collaboration and information sharing by integrating AppDynamics with ServiceNow. This integration would facilitate the exchange of relevant incident and performance data between teams, breaking down information silos, and enabling efficient collaboration for faster incident resolution.
  4. Incident Prioritization and Resource Allocation: The client wanted to improve incident prioritization based on impact and urgency. By integrating AppDynamics data with ServiceNow, they aimed to gain a comprehensive view of incidents and their associated performance metrics. This would enable them to prioritize incidents effectively, allocate resources efficiently, and minimize the impact on critical business operations.
  5. Enhanced Reporting and Analysis: The client desired improved reporting and analysis capabilities by leveraging the integration between AppDynamics and ServiceNow. This integration would provide consolidated incident and performance data, enabling better insights, trend analysis, and decision-making for continuous improvement of their application and incident management processes.

Our Approach

Analysis & Strategy

Our team followed a systematic approach to analyze the client’s system, understand their architecture, workflows, and identify issues, and formulate a strategic plan. The process we went through can be summarized as follows:

  1. System Assessment: We conducted a comprehensive assessment of the client’s existing systems, including their AppDynamics and ServiceNow environments. This involved reviewing their application architecture, infrastructure setup, and the interdependencies between different components. We aimed to understand how AppDynamics generated alerts and how those alerts were currently being managed.
  2. Workflow Analysis: We closely examined the client’s existing incident management workflows, specifically focusing on how they handled alerts from AppDynamics. We discovered that the client was manually managing the alerts, which resulted in delays and inefficiencies. We identified the need to establish a streamlined process for integrating AppDynamics alerts into ServiceNow, automating incident creation, assignment, and resolution.
  3. Business Transactions: To gain a better understanding of the client’s application landscape, we analyzed their system using the concept of business transactions. We identified and grouped related applications together based on their functionalities and dependencies. This grouping allowed us to prioritize incidents based on their impact on critical business operations, enabling effective incident management and resolution.
  4. Requirements Gathering: We engaged in in-depth discussions with the client’s stakeholders, including IT teams, incident management personnel, and other relevant stakeholders. We collected information about their specific requirements, pain points, and desired outcomes related to incident management and the integration of AppDynamics with ServiceNow. These requirements guided our analysis and helped us tailor our strategy to address the client’s unique needs.
  5. Gap Analysis: Based on the information gathered, we performed a gap analysis to identify the shortcomings in the client’s current incident management process. We compared their manual handling of AppDynamics alerts to industry best practices for automated incident management. This analysis helped us identify the gaps and inefficiencies that the integration of AppDynamics and ServiceNow could address.
  6. Strategic Plan Development: Using the insights gained from the system assessment, workflow analysis, business transactions, requirements gathering, and gap analysis, we developed a strategic plan. This plan included recommendations for integrating AppDynamics with ServiceNow, establishing automated workflows for incident creation and resolution, and improving overall incident management efficiency. We ensured that the plan aligned with the client’s objectives, addressed their pain points, and maximized the value derived from the integration.

Technical Solution & Implementation

  1. Prerequisites and Integration Setup:
    1. Ensured that all prerequisites, such as the availability of required software and access permissions, were met before starting the integration.
    2. Followed the guidelines provided in the AppDynamics documentation to set up the integration with ServiceNow.
    3. Configured the necessary authentication and communication settings to establish a seamless connection between the two platforms.
  2. AppDynamics Event Generation and HTTP Template Development:
    1. Configured AppDynamics to generate events and alerts based on the predefined health rules and thresholds.
    2. Developed a Proof of Concept (POC) HTTP template to define the format and structure of the events sent from AppDynamics to the ServiceNow Event table.
    3. Mapped and transformed the event fields from AppDynamics to the corresponding fields in the ServiceNow Event table using the HTTP template and data transformation capabilities.
  3. Event Routing and Incident Creation:
    1. Implemented the routing mechanism to direct the generated events from AppDynamics to the Event table in ServiceNow.
    2. Leveraged the integration capabilities provided by ServiceNow to automatically create incidents based on the received events.
    3. Ensured that the incidents contained all the necessary details and context from the events for effective incident management.
  4. Assignment to Specific Teams:
    1. Configured the assignment rules in ServiceNow to route incidents to the appropriate teams responsible for investigating and resolving specific types of incidents.
    2. Incorporated workload and expertise considerations to ensure that incidents were assigned to the relevant experts, optimizing the incident resolution process.

During the implementation phase, we encountered several challenges:

  • Challenge 1: Mapping and transforming event fields from AppDynamics to ServiceNow.

Solution: Leveraged the flexibility of the HTTP template and data transformation capabilities to accurately map and transform the event fields, ensuring that the relevant information was captured and stored in ServiceNow.

  • Challenge 2: Mapping the severity of the triggered health rules to the appropriate severity levels in ServiceNow.

Solution: Worked closely with the client’s IT teams to understand their severity level classification and how it aligns with AppDynamics health rules. Developed a mapping strategy that accurately translated the severity levels, ensuring consistency in incident prioritization and escalation within ServiceNow.

  • Challenge 3: Ensuring the accuracy and completeness of event data during the routing and incident creation process.

Solution: Implemented rigorous validation and verification checks to ensure that event data was accurately captured and processed during the routing and incident creation steps. This involved conducting thorough testing and troubleshooting to identify and resolve any issues related to data accuracy and completeness.


Implemented rigorous validation and verification checks to ensure that event data was accurately captured and processed during the routing and incident creation steps. This involved conducting thorough testing and troubleshooting to identify and resolve any issues related to data accuracy and completeness.


The implementation of the AppDynamics and ServiceNow integration yielded significant improvements in technical performance and had a positive impact on the client’s business operations. The following results were achieved:

  1. Real-time Incident Management: Automatic incident creation and assignment enabled faster response times, improved collaboration, and enhanced incident resolution efficiency.
  2. Improved Incident Prioritization and Escalation: Mapping severity of triggered health rules facilitated accurate incident prioritization and escalation, minimizing operational impact and ensuring swift resolution.
  3. Enhanced Visibility and Monitoring: Comprehensive view of application performance and incidents enabled proactive monitoring, timely issue detection, and resolution to optimize performance and user experience.
  4. Efficient Collaboration and Communication: Real-time collaboration and communication streamlined incident resolution, reducing mean time to resolve (MTTR) and accelerating problem resolution.
  5. Increased Operational Efficiency: Automated incident handling reduced manual effort, minimized human errors, and optimized resource utilization.
  6. Enhanced Customer Satisfaction: Faster incident response and resolution improved customer experience, loyalty, and brand reputation.

Performance Metrics

  1. Mean Time to Detect (MTTD): The time taken to detect incidents reduced by 20% after implementing the integration, enabling faster identification and response to issues.
  2. Mean Time to Resolve (MTTR): The incident resolution time improved by 15%, resulting in quicker problem resolution and minimizing the impact on business operations.
  3. Incident Volume: The integration streamlined incident management, leading to a 10% reduction in the overall incident volume due to faster response times and proactive monitoring.
  4. Incident Escalation Rate: The automation and accurate incident prioritization resulted in a 15% decrease in incident escalation, ensuring that critical issues were promptly addressed.
  5. Uptime and Availability: With real-time monitoring and proactive incident management, the system uptime and availability improved by 10%, reducing downtime and enhancing the user experience.
  6. Incident Response and Closure Time: The integration facilitated faster incident response and closure, reducing the average response time by 25% and improving the incident closure rate by 20%.

Business Impact

  • Increased Productivity: Streamlined incident management and faster resolution led to improved efficiency and productivity.
  • Cost Savings: Reduced incident resolution time and proactive issue identification resulted in cost savings and resource optimization.
  • Improved Customer Experience: Prompt incident resolution and enhanced system availability improved customer satisfaction.
  • Enhanced Decision-Making: Real-time visibility into system health enabled data-driven decision-making for optimizing performance.
  • Regulatory Compliance: Proper documentation and tracking of incidents ensured compliance with regulations and audits.
  • IT Service Management Efficiency: Automated incident processes improved response times and streamlined workflows.

Lessons Learned

  • Clear understanding of the client’s business processes and requirements is crucial for effective integration between AppDynamics and ServiceNow.
  • Thoroughly test the integration setup and data mapping to ensure accurate and seamless data exchange.
  • Regular communication and collaboration between technical teams from both AppDynamics and ServiceNow are essential for successful implementation.
  • Document and share best practices and troubleshooting steps to facilitate future maintenance and troubleshooting.

Client Testimonial

“The integration between AppDynamics and ServiceNow has been a game-changer for our incident management process. With the seamless flow of events from AppDynamics to ServiceNow, we have achieved a streamlined and automated incident creation process. The integration has enabled us to efficiently track and manage incidents, leading to faster resolutions and improved system availability.

The collaboration and workflow automation between the two platforms have significantly enhanced our incident response capabilities. We are highly satisfied with the technical improvements brought about by the integration.”