The solution included incorporating Salesforce as one of the leading platforms for inventory management and use of REST API calls from the website to get all the data based on the previously set criteria.
The solution significantly improved Impel Union’s efficiency by replacing the double-manual data import with a system such as Salesforce and integrating it with WordPress. Key results included:
- Reduced time needed for manually adding products by 100%;
- Reduced the possibility of error;
- Improved customer acquisition and retention processes;