As time passes and as technology evolves, the fields of sales and marketing are changing as well. In our blog post Marketing and sales evolution and the need for their alignment, we already discussed their evolution and why these two fields should be aligned. This blog post concerns the marketing field, and how it can be further improved by using Dynamics365 and its marketing hub.
The marketing field is a vast one and includes a lot of different activities which are oriented towards advertising, selling, and delivering products to consumers. There are various types of marketing: social media marketing, influencer marketing, affiliate marketing, email marketing, content marketing, etc. Very often, marketers use different tools to achieve the goals that they have set in each of the different types of marketing. Dynamics 365 and its marketing hub provide one central place for social media marketing, email marketing, event marketing, and it even integrates with sales activities to deliver the best results. Let’s explore the options that Dynamics 365 offers for event marketing, email marketing, and social media marketing.
- Event marketing
Live events and webinars are an important part of every marketing and sales campaign. They are usually assets that are used at the bottom of the funnel, which makes them crucial in driving business growth. Dynamics 365, the marketing hub, incorporates an event management feature that covers the entire process of event planning and realization, starting from initial planning, budgeting, promotion and publication, registration of attendees, webinar broadcasting, analysis of the event, lead generation, and finally ROI evaluation.
- Email marketing
Same as with events, emails are a vital marketing channel for organizations. Marketers use email marketing for various reasons – to share company news and updates, promote a product or service, promote an event, etc. The email marketing feature of Dynamics 365 gives you the chance to choose the template that will suit your marketing needs, or create your own. Once you have designed your email, you create your customer journey, where you can choose the audience that will receive the email and just go live. One of the most important things that the event feature offers are analytics. With Dynamics 365 you get analytics on how each recipient interacted with the email, how many times it was opened, and every click that is done by the recipient is noted. The analytics will further help to improve your email marketing campaigns.
- Social media marketing
Dynamics 365 integrates with all social media platforms and allows scheduling, editing, and canceling posts. All you have to do is configure the social media accounts that you want to use with Dynamics 365 and start using them. The platform acts in the same way as the social media platforms and allows post preview. Once you have scheduled the post, you can edit, reschedule or cancel the post. Dynamics 365 also offers to create landing pages and marketing forms, such as subscription forms, forward-to-a-friend forms, etc.
In addition to this, Dynamics 365 is highly customizable and allows adding new features depending on what your marketing team needs. For our own purposes, we have modified it to collect all the latest news related to a certain technology on a weekly basis and to send an email with all the news. To sum up, this is just a short summary of what Dynamics365, the Marketing hub can do for your marketing team. If you are interested in learning more about it, follow our YouTube channel to watch some of the videos that we have created.
All the marketing features that D365 offers have one thing in common – generating high-quality leads. However, to do this and to keep track of those leads, the processes that D365 Marketing includes should be automated. Their automation can be done holistically or individually. Automating individual processes allows marketers and IT to update and transform technologies and processes on a smaller scale, allowing them to course-correct where needed and discover best practices before applying those lessons learned to the next process automation. There are a lot of automation tools already available on the market, with SnapLogic being one of them. If you want to learn how you can leverage SnapLogic to automate and improve your D365 marketing processes, do not hesitate to reach out to us or our partner SnapLogic.