From Silos to Synergy: A Fashion Footwear Retailer’s Journey with SnapLogic and Virtual Assistant Pete

About the Client

The client is a Canadian fashion footwear retailer that owns and operates 70 stores across Canada under a variety of footwear brands. Operating for more than 80 years, they have more than 1000 employees and a high level of customer retention rate.

Client Background

Our client utilizes an array of systems, spanning from warehouse management and ERP systems to customer support platforms. Additionally, they have legacy on-premise databases in their operational setup.


Managing the myriad of systems was an intricate task. However, the more pressing issue was the continuous updating and management of documentation for these diverse systems. The weight of maintaining real-time, accurate records, amidst the daily operations, added layers of complexity and risk.

  • Operational Inefficiencies: The risk of procedural delays and process bottlenecks rose significantly with the lack of updated documentation.
  • Increased Operational Costs: The need for continuous manual effort to update and manage the documentation across these varied systems escalated operational expenses.
  • Data Inconsistencies: The possibility of making decisions based on outdated or inconsistent data became a real threat.
  • Risk of Non-compliance: The potential for regulatory breaches increased, which could lead to substantial fines or other punitive measures.
  • Reduced Business Agility: Outdated documentation hindered the company’s responsiveness to rapidly changing business environments, impeding swift staff training or new initiative rollouts.


The Client had a strategic vision: to integrate a diverse range of systems, specifically warehouse management systems, ERP systems, and customer support platforms. Additionally, the migration of legacy on-premise databases was crucial. The core objective behind these integrations was to foster centralized data management, optimize process efficiency, and elevate customer service experiences. However, to truly harness the power of these integrated systems, streamlined project documentation was deemed paramount.

Ultimate goal: Ensure that all systems, old and new, communicated effectively, while documentation remained consistent, up-to-date, and accessible.


To confront the challenges head-on, the Client employed a twofold approach:

Integration with SnapLogic:

All systems, including the warehouse management systems, ERP systems, and customer support platforms, were integrated cohesively using SnapLogic. This step ensured that data flowed seamlessly across platforms, thereby breaking down silos and creating a unified operational environment.

Adopting Virtual Assistant Pete for Project Documentation:

Recognizing the heart of their challenge lay in the project documentation, VA Pete was introduced to the workflow. Pete didn’t just automate the documentation process but transformed it. Now, creating comprehensive and up-to-date documentation was no longer a time-consuming ordeal but a swift task, executed in mere minutes.


The combination of SnapLogic’s integration prowess and Pete’s documentation automation delivered outstanding outcomes:

  • Operational Excellence: With integrated systems, operations became smoother, leading to faster decision-making and reduced delays.
  • Cost Efficiency: Automating documentation with Virtual Assistant Pete resulted in significant savings, reducing manual labor and associated overheads.
  • Data Consistency: With Virtual Assistant Pete, every piece of project documentation was consistent, up-to-date, and aligned with the integrated data systems, ensuring reliable data at all touchpoints.
  • Regulatory Compliance: A standardized documentation process eliminated the risk of missing compliance mandates, fortifying the business against potential legal repercussions.
  • Enhanced Business Agility: With streamlined processes and rapid documentation, the organization was better positioned to adapt to market changes, implement new strategies, and train staff effectively.

In essence, by leveraging SnapLogic for system integration and Pete for swift documentation, the Client not only overcame their initial challenges but also fortified their business for future growth.